Earning Links vs. Building Links is a post by SEO expert Jeremy Thorne . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog . Earning Links Create great content Two of the earliest “viral videos” I can remember were the “Numa Numa” kid singing and dancing at his desk and the “Star Wars kid” who filmed himself jumping around and reenacting a desperate light saber duel with an invisible opponent. Each video had millions upon millions of views, yet neither one actually did anything to market the video. They were just fun, and funny, and countless people linked to them over and over again. The key to earning links, generating traffic and ultimately boosting rankings is not to depend on just asking for links, or even build your own links (which I’ll touch on later), but to earn your links in a natural way. Create great content, whether it is an article, a video, slide deck, infographic, whatever, that people will see as valuable.
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