In recent weeks, our team had the rather demanding task of designing ten email templates in time for the launch of Canvas , a new and easy-to-use email newsletter builder in Campaign Monitor . On top of the regular requirements which come with building templates for an email marketing service that designers use (for example, that campaigns look good, even on mobile devices!) there were a couple of extra things we needed to address. First and foremost, there was working collaboratively with design, testing and of course, amongst email coders to make this project happen. As it turns out, developing a process around that was indeed, a project in its own right. Working in and across teams is a) hard, and b) really demands both tools and processes to be in place upfront. If you struggle with getting the results you want from your design projects - even if they aren't email related - then you'll likely relate to these points. With any luck, you'll find our experiences useful when overcoming your own challenges with team collaboration. Chasing Waterfalls As an email coder who, for many years, has taken a brief > code > delivery approach to tasks, using a similar waterfall approach seemed natural when developing each of the Canvas templates
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