If you’ve ever compared website creating to magic, you may have noticed that both online shop creating and a magic trick consist of 3 parts. In the first part you see the object: a ‘raw’ template with plenty of Latin text, a name which doesn’t even fit your project and a design which you still need to adjust. The second part is “The Turn”. The ordinary thing turns into something extraordinary. At this stage you customize a template to a state which you hope impresses your customers and becomes eye-candy to you. The third part of the trick is usually getting everything back to the initial state… but not for you. This is actually the only thing that differentiates a website creation from a regular magic trick.
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