What if you could create an entire back end for your mobile applications that was feature-complete in data synchronization, push-notification support, user management and file-handling before you even started building the mobile experience? What if it was architected in such a way that you could easily create new cross-platform native and web applications seamlessly on this back end? While this might sound like a fairy tale, it is exactly what providers of mobile back end as a service (MBaaS) are aiming to give app developers. It is up to you to determine whether that is true for the experiences you are creating. Through this article, I hope you gain four key pieces of information: the way MBaaS providers fit into modern mobile application development, the process of evaluating MBaaS providers, the core functionality provided by MBaaS providers and the downsides of leveraging this type of solution. With this information, you will have the pieces to determine whether an MBaaS provider fits in your digital strategy. Framing The Discussion Normalizing the discussion around MBaaS is extremely challenging. While MBaaS is an accepted term, everyone defines it differently.
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