Five Content Marketing Metrics You Don’t Know But Should is a post by SEO expert Claye Stokes . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog . On September 24th I had the opportunity to participate in a webinar hosted by David Malmborg from Right Intel. We discussed five important data points that are really good leading indicators of your eventual success (or unfortunate misfires) in content marketing. These are important metrics, but too many companies don’t pay any attention to them. First off, I want to mention a caveat that these are not the most important metrics to track – revenue, leads, and metrics that directly impact a business’s bottom line clearly outweigh these metrics.
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